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Why ‘Best Practices’ Are Killing Innovation in UX

Are we designing for users… or just playing it safe?

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The UX Research Trap – When More Data Doesn’t Mean Better Decisions

Are we researching… or just avoiding making decisions?

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Designing for Users and the Business

Great UX Isn’t Just About Users — It’s About Business Growth Too

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A Simple Accessibility Checklist for Designers

Accessibility matters: ethically, legally, and commercially. But as a designer, knowing where to start can feel overwhelming. This checklist will help you bake accessibility into your everyday design work.

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